LifeLock teams with Trump

LifeLock, the award winning identity theft protection service, is teaming up with Donald Trump’s “The Apprentice” to spread the word about the increasing risk of identity theft and how to help prevent it.

Sunday, April 12 LifeLock CEO Todd Davis and the celebrity cast of “The Apprentice” will join on a special episode to raise money for charity and design new retail packaging for LifeLock. Todd Davis will judge the competition.

The U.S. Department of Justice has declared identity theft to be one of the top crimes in the nation—more threatening than drug trafficking. The Federal Trade Commission estimates that identity theft costs Americans more than $1.2 billion every year.

“How scary is it that identity theft is now the number 1 crime in this country?” Trumps said.

And, unfortunately, during periods of economic downturn, crimes of all types increase, including identity theft. With more and more people out of work, they become more likely to take advantage of opportunities to hijack someone else’s credit. Already, there has been increased reporting of credit, mortgage and employment scams designed to steal consumers’ personal and financial information.

LifeLock uses a comprehensive and innovative array of tools and strategies to help protect the identities of nearly 1.5 million Americans. Visit their website at LifeLock.com to learn more. Become a member by enrolling with the LifeLock promotion code Defense and pay only $9 a month after a 30-day bonus trial.

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3 Comments

  1. C. Potato
    Posted February 27, 2009 at 8:48 pm | Permalink

    That ought to be a hoot! It will be interesting to see what they come up with.

  2. Wylie
    Posted March 18, 2009 at 6:27 pm | Permalink

    Next: dancing with the stars

  3. Mark R.
    Posted April 7, 2009 at 10:47 am | Permalink

    Appropriate for Easter considering how many times Trump’s come back from the dead!

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